WHO WE ARE
Founded in 1989, New World Associates is a comprehensive Benefits Consulting firm that provides the expertise and commitment necessary to meet the challenges that our clients face. We deliver in-depth knowledge and plan designs through a comprehensive implementation and administration process. "No stone is left unturned and no question is ever left unanswered." At New World Associates, we are committed to provide our clients with an innovative approach that meets their goals, their employees and their competitive edge. In today's competitive environment, the need for an effective Employee Benefit program is paramount.
A well-designed benefits program provides the foundation needed to help your employees achieve critical business, productivity, and financial goals. In today’s competitive environment, employee benefits demand more attention and investment than ever before. Rather than being a strain on your bottom line, your benefits program should be viewed as a strategic investment in retaining top talent and driving long-term success in the marketplace. However, navigating constantly changing regulations, tax structures, and plan options can be challenging without the expertise of a trusted advisor.
ROBERT SMITH is the founder, president, and driving force behind the success of the New World Associates team. With a career spanning more than four decades, Robert embodies the energy and dedication that he and his team deliver to their clients. As a highly accomplished businessman, he has been instrumental in shaping New World Associates' core practice areas, including client services, technology, and benefits delivery. His strategic planning and decisive leadership are at the heart of every business relationship he undertakes.
In 1984, Robert joined A.L. Carr, one of the largest insurance brokerage firms in New York. During his tenure, he played an influential role in transforming how employee benefits are delivered across the industry. His unwavering commitment to client service, marketplace persistence, and implementation excellence became hallmarks of his professional philosophy. In 1989, Robert founded New World Associates, an Employee Benefits Consulting Firm dedicated to serving clients with passion and expanding its reputation in the business world. Under his leadership, the firm has become a premier name in employee benefits. Robert remains actively involved in consulting on group insurance, executive benefits, and individual planning. As a skilled presenter, he shares his expertise through lectures for financial institutions and professionals across the New York Metro area.
Robert fosters open communication within the financial services, legal, and accounting communities, amplifying the impact of the New World Associates team. He is also deeply involved with several New York-based charities and fundraising organizations. Additionally, he serves as a leader in the Society for Human Resource Management and the National Association of Health Underwriters.
